Analytics designed from scratch to interpret the editorial transition, with metrics for contingut, author, category, tags..., with multidimensional filters, analysis in real and historical time of two years and integrated with the CMS and enhanced with artificial intelligence.
For leadership teams that need a comprehensive view of publication performance, want to evaluate editorial and business strategies, compare verticals or projects, and make decisions based on real data.
For newsrooms that need to see the impact of their content instantly, understand what works and why, and adjust their editorial strategy in real time.
They need to analyze traffic sources in depth, optimize Discover, Search, and social media, distinguish between evergreen and breaking news content, and identify new editorial opportunities.
See what's happening across your publication in real time with active users, page views, reading time, and article-level performance. Essential for managing breaking news, live coverage, special reports, and high-traffic events.
Understand how your publication evolves over time by comparing periods, evaluating the performance of articles, authors, and categories, and identifying what delivers long-term results, which strategies are losing momentum, and how audience consumption is changing.
Analyze every article from the moment it is published, visualize its traffic curve over time, compare it with similar content, and identify successful performance patterns.
Comprehensive analysis of channels and traffic sources to understand where your audience comes from (Search, Discover, social media, dark social, and internal traffic) and evaluate the real impact of each channel.
Identify high-potential content based on traffic sources and optimize headlines, editorial angles, and publishing strategies to maximize reach.
Dynamic, combinable filters by author, category, tags, content type, device, technology, traffic source, country, or region.
Track traffic generated by newsletters and UTM campaigns to evaluate editorial and audience performance and identify the content that drives the highest conversions.
Advanced analytics to distinguish high-value users by separating subscriber traffic from general traffic, analyzing registered user behavior, and comparing audience profiles.
Clearly separate app traffic from overall web traffic to understand content consumption within the mobile application and analyze user behavior in detail.
A unified view of your editorial ecosystem, with centralized analytics across multiple publications, subsites, and verticals, providing a complete overview of your media group's performance.
Analyze traffic generated by breaking news, recent articles, and evergreen content to optimize editorial strategies based on real audience data.
Simple, easy-to-understand data presented through intuitive dashboards and interactive charts for fast analysis and informed decision-making.
An analytics platform that grows alongside your publication, continuously incorporating new editorial metrics, adapting to Google's evolving algorithms, and improving through real-world feedback from news organizations.
An analytics platform that grows alongside your publication, continuously incorporating new editorial metrics, adapting to Google's evolving algorithms, and improving through real-world feedback from news organizations.
